What should I charge?
Your influencer rate in 10 seconds.
Enter your numbers and get a fair price range for Reels, Stories and YouTube — based on 800+ real rate cards from Indian creators. Free, no sign-up.
Creator rate FAQ
How much should an Instagram influencer charge in India?
It depends mostly on audience size and niche. On the Digital Berries network a micro creator (10K–50K followers) typically charges ₹15K–₹50K per Reel, a mid-tier creator (100K–300K) ₹40K–₹1L, and creators with 1M+ followers ₹1L and above. Use the calculator above for a range based on your exact numbers.
Is this rate calculator free?
Yes. It is free, needs no sign-up and runs in your browser. Your numbers are not stored.
Where does the data come from?
From the published rate cards of creators on the Digital Berries Talent Network, updated every time the roster updates. See the India Creator Rate Index for the full breakdown.
Should I charge per follower or per view?
Brands increasingly look at average views. The calculator blends both when you add your average Reel views, so creators with strong views relative to followers get a higher range.
Want the full numbers? Read the India Creator Rate Index.