India Creator Rate Index
October 2026
What Indian influencers actually charge — built from 818 published rate cards on the Digital Berries network, refreshed every time the roster updates. Prices are indicative per deliverable, before taxes and usage rights.
Key findings
- Smaller creators charge more per follower: a nano creator costs about ₹3,000 per 1,000 followers, versus ₹47 for the biggest accounts — roughly 64× more per follower, usually with stronger engagement.
- Fitness creators command the highest premium for their audience size (1.21× the network median), while Tech & AI is the best value (0.33×).
- An Instagram Story is typically priced at 33% of the same creator's Reel, and a Reel + Story bundle at 1.20× the Reel price.
- A dedicated YouTube video costs about 1.3× an integration in the same creator's video.
Instagram Reel rates by audience size
Median price, middle-50% range and price per 1,000 followers.
| Creator size | Median Reel | Typical range | Per 1K followers | Rate cards |
|---|---|---|---|---|
| Nano · under 10K | ₹20K | ₹11K – ₹28K | ₹3,000 | 19 |
| Micro · 10K–50K | ₹35K | ₹25K – ₹50K | ₹1,250 | 144 |
| Micro+ · 50K–100K | ₹50K | ₹35K – ₹60K | ₹695 | 90 |
| Mid-tier · 100K–300K | ₹65K | ₹45K – ₹85K | ₹396 | 270 |
| Macro · 300K–1M | ₹85K | ₹65K – ₹1.5L | ₹209 | 175 |
| Mega · 1M–5M | ₹1.8L | ₹88K – ₹3L | ₹117 | 83 |
| Star · 5M+ | ₹3L | ₹2.5L – ₹9L | ₹47 | 13 |
Reel rates by category
Price index compares each category with the network median for the same audience size (1.00× = average).
| Category | Median Reel | Price index | Rate cards |
|---|---|---|---|
| Fitness | ₹70K | 1.21× | 45 |
| Celebrities | ₹3L | 1.20× | 21 |
| Fashion | ₹60K | 1.10× | 69 |
| Finance | ₹69K | 1.04× | 82 |
| Beauty | ₹60K | 1.02× | 479 |
| Entertainment | ₹75K | 0.98× | 18 |
| Lifestyle | ₹50K | 0.73× | 27 |
| Comedy | ₹75K | 0.49× | 21 |
| Tech & AI | ₹25K | 0.33× | 14 |
Other formats
| Format | Typical price (mid-size creator) | Rate cards |
|---|---|---|
| YouTube Short | ₹50K (Mid-tier · 100K–300K) | 348 |
| YouTube integration | ₹50K (Mid-tier · 100K–300K) | 319 |
| Dedicated YouTube video | ₹60K (Mid-tier · 100K–300K) | 300 |
| Instagram Story | ₹20K (Mid-tier · 100K–300K) | 612 |
| Reel + Story | ₹80K (Mid-tier · 100K–300K) | 605 |
Reel rates by city
| City | Median Reel | Price index | Rate cards |
|---|---|---|---|
| Chennai | ₹85K | 1.16× | 46 |
| Mumbai | ₹90K | 1.13× | 95 |
| Pune | ₹90K | 1.07× | 19 |
| Kolkata | ₹50K | 1.06× | 20 |
| Bangalore | ₹75K | 1.01× | 11 |
| Chandigarh | ₹1.4L | 0.99× | 11 |
| Noida | ₹70K | 0.93× | 13 |
| Hyderabad | ₹60K | 0.89× | 21 |
| Kochi | ₹80K | 0.87× | 13 |
| Delhi | ₹65K | 0.85× | 141 |
Methodology
Every active creator on the Digital Berries network with a published rate card is included (818 this month). Prices are compared per 1,000 followers (Instagram) or subscribers (YouTube) within each size tier; medians and the middle 50% are used so a few outliers don't skew the picture. Category and city indexes need at least 10 rate cards. Updated 19 October 2026.
Cite this report
Free to quote with a link back:
Digital Berries, “India Creator Rate Index — October 2026”, talent.digitalberries.co.in/rate-index/